How can Data Analytics can help the hospitality industry

 

 "The importance of data analytics in the hotel industry is necessary, since it serves millions of guests every day. Each of them has their own set of preferences, expectations, and needs for the journey." https://www.ezeeabsolute.com/blog/data-analytics-in-hospitality-industry/

Since the hotel industry have a lot of different kind of guests and each one of them have different kind of taste, preference and personalities it is impossible to have a deep understanding of each without using data analytics. 

With data analytics it is possible to feedback and review from the guests, analysing their answers and using that to create new campaigns and also to improve services provided, as also identifying the business strengths and using that in their favor. 

The most important data you can collect in order to have an improvement in your hotel business is the ones that are going to help you to identify your guests and their transactions made at your hotel. For exemple: What type of experience they looking for to have at your hotel? How many room you normally have checked in and out during the year? What method people use to pay for each transaction? How long people normally stay? Which month you have more guests? 

Having all this kind of information will help you to create a good strategy plan for your business, focusing on your strengths and understanding your weaknesses. Always have in mind that people are going to be willing to give you the exact information you need to develop your business you just need to know how to filter and use those ideas in your favor.

Rafaella Souto

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