The benefits of data analytics in small businesses

In order to continually improve small businesses such as boutique hotels online, it’s important for small business owners to evaluate and analyse the effectiveness of their digital marketing strategy. Doing this will provide the information they need on visitor's experience on their business's website or social media. Data analytics has become an extremely important element of business as it keeps track of your online business and gathers information regarding your visitors/audience and your website. This information will enable a business owner to make educated changes and improvements in their company based on real time information based on their customers and target audience. Google analytics is a free tool to use, and all types and size of businesses can use this service to enhance their business and marketing strategies. To provide the best user experience to website visitors, small businesses need to know all the analytics possible to achieve this. 

 

Google Analytics is an important monitoring tool which targets a niche audience that may be interested in buying your service or products. This tool allows businesses to source data to the database, locations of customers, their gender, age and the device they are using and many other elements that will help the small business owner make their website more user friendly. A comprehensive analysis of the businesses website traffic rates, number of transactions, sessions, bounce rates and conversion rates are captured.  

 

Google analytics can assist you in developing better and more informed marketing strategies due to gathering information from various sources of traffic. We can easily see how visitors behaved, the links they clicked and what purchases they made. This information can help maximise the results of the business marketing campaigns and will be better positioned to offer their customers and clients what they specifically want from the company as opposed to offering them a vast variety of options which could become over whelming and lead to losing the clients interest. 

 

Google Analytics is also easy to set up and doesn’t need maintenance. All a small business owner needs to implement this tool is a Google account. Google Analytics also offers an easy to use, user-friendly interface, and no maintenance is required, as Google takes care of this and continually enhances the tool’s capabilities.