The benefits of using google analytics for small businesses

 

‘What gets measured gets improved’ (Peter Drucker) 

Google analytics is fast becoming an essential tool for companies to measure the success of their websites, marketing campaigns and more. Business goals need to be met, so an analysed control system is needed to monitor the businesses performance. Google analytics is beneficial in helping businesses achieve their KPI’s by tracking the websites traffic. It provides companies with an insight into how their visitors navigate their website. Google analytics can be a great tool for small businesses in many ways.

1. It helps to monitor visitors on the website of the business so if the traffic is slow and low in numbers, the company know they need to make improvements on marketing strategies, website layouts etc going forward.

2. They can develop an understanding of their users. ‘By using google analytics the company can gain an insight into their users, customers and visitors that are using their website. Having this information can improve the business and help change the company’s website’. https://www.linkedin.com/pulse/benefits-google-analytics-lavanya-kapoor/

3. By gaining knowledge of the company’s metrics, small companies can expand and grow their company and gain more visitors which in turn would improve sales. 

4. ‘SEO and Content Marketing are the two most steady way to improve the tracking and success of the site.’ https://www.linkedin.com/pulse/benefits-google-analytics-lavanya-kapoor/

If a company’s website has strong content it will attract a wider audience to their website and have returning visitors. 

Arlene Bourke

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