Benefits of Using Social Media Marketing for The Hospitality Industry

 

Having a clear social media plan and well-set workflow enables you to easily set your goals and achieve them. The more specific and detailed your plan is, the better your performance will be on social media. But why is it important to have a social media presence? 

Social Media for businesses means creating your own community amongst your customers and enables you to contact new and loyal consumers directly. Whilst sharing a voice on social messages and community topics. If your social media platforms perform well, your brand awareness will increase, you will acquire more customers, your social proof will become visible, and your company will gain more credibility. All of this contributes to strengthening your position on the market as a professional organisation.

What are the benefits of using social media marketing in the hospitality industry? 

Generate traffic leads that lead to the website 

More direct bookings mean less reliance on OTAs. To get those direct bookings, you need to bring potential guests to your website! Sharing links directly from your website with a fun caption will produce clicks to the site. Assure your followers that they will get the best rate when they book directly with you, and they will be more likely to do so.

• Reaching new customers
• With a strong social media presence, hotels can constantly promote their events, services and amenities to a wide range of potential customers. This can be done without spending a lot of money and marketing can be done in real time. People are online every day, which allows hotel marketers to reach hundreds or even thousands of potential customers at once.

A more focused marketing approach 

With social media marketing you can target specific people for your online marketing campaigns. You can advertise to people based on their interest, age, geographic location and more. This makes it possible to target your marketing efforts and achieve a higher ROI. 

Boost your branding 

Behind retail, hospitality is the second largest industry for mobile engagement. More than two-thirds of hotels provide mobile optimised sites to allow for mobile bookings from their customers. Social media provides the perfect platform for you to boost your brand to your customers. You can target specific markets and advertised on your customers’ mobile phones. You can also invest in a mobile app and build a lasting relationship with your customers

Increase direct bookings 

Direct bookings from mobile devices have significantly increased during the last decade. It is now responsible for more than $8 billion in hotel bookings every year. He is visible on all major social media platforms, you can increase your direct bookings and allow customers to easily make a booking with your hotel with a few easy steps.

Create Content 

Show people what they’re missing when you post a photo. Invite potential guests to stay with a room photo, make people hungry with a breakfast picture, or showcase the area around your property. Sharing the scenery with your audience reminds them of all the wonderful things they can see and do during their visit. It might even spur a nostalgic response that has people booking their next trip!

If a picture is worth a thousand words, how much is a video worth? Facebook’s recent algorithm update favours video content more than ever. This means that if you post a video, it will be shown to more people. Plus, it gives potential guests an inside look at your area and property. It is easy to inspire potential customers to book a trip, if the imagery you post matches what they are in need or want of. For instance, gorgeous imagery of roaring hotel fires, or luxurious spa facilities, after a long working week, or top tips for local cuisine. 

Go Live 

Your followers can watch what you’re doing as you are doing it and will feel more involved. As you’re broadcasting, your viewers can comment. Respond on video to their requests to keep them engaged!

Specials and Packages 

Are you running any specials or packages at your hotel, B&B, or vacation rental company? One of the most significant benefits of social media in the hospitality industry is that you can let your followers know what deals are available. Push them to book with an awesome coupon code or convince the tentative guest to come by reminding them about the free bottle of wine you leave in the room during midweek stays. Make your hotel Facebook posts promotional!