The Benefits of Running A Paid Ad Campaign to Drive Traffic to our Blog

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The Benefits of Running A Paid Ad Campaign to Drive Traffic to our Blog


When your blog is coupled with a simple, yet effective pay-per-click strategy, you can gain more traction, faster, and at a surprisingly manageable cost, with sustained long term results.

In other words, you can actually (finally!) put PPC to work for your business by leveraging your blog content.

Some interesting paid ad stats:

  • By the end of 2021, the total digital ad spending will reach $455.30 billion. Of that, 55.2% will go to display advertising, and 40.2% will go to search. 

  • The most popular social network worldwide as of July 2021 was Facebook with 2.8 Million users. 

  • Facebook reaches 59% of the world’s social networking population. 

  • Twitter's average monetizable daily active users (mDAU) reached
    206 million in Q2 2021. 

  • LinkedIn has 722 million members.

  • Google Ads is currently the biggest provider of search advertising on the market.

  • Customers are 70% more likely to purchase a product when a company utilises retargeting. 

With such high usage of paid advertising by marketers across the globe, you should really consider the online paid advertising space.

When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.



For example, if your objective is website traffic or leads then you will opt for a cost-per-click (CPC), or if your aim is brand awareness you will opt for a CPM (Cost Per 1,000 Impressions).

Ads can be created in mere minutes and there are many tools that help you to create the necessary images at very little or no cost at all.





For example, Google Responsive Ads automatically adjust in size appearance and format to fit any available ad space on the Google Display Network. Google then applies machine learning to serve only the ads that perform the best for you. 

You certainly don’t need to use PPC in order to be successful with content marketing. Like I said earlier, content alone, when done right, can result in amazing organic benefits for your business over the longterm. But if you’re looking for a more systematic way to ramp up and gain traction at a faster pace, this is the system we’ve seen work.


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