Paid Advertising:
Running a paid advertising campaign can be hugely beneficial to drive traffic to a blog. You can quickly reach a wider audience in a shorter space of time. It is very difficult these days to get the companies message across organically. There is a-lot of noise online as well as stiff competition.
You can purchase ad spots to appeal to internet users and there are a variety of those available. You must first identify which platforms are most suited to your business..
Paid advertising is often referred to as pay-per-click (PPC). PPC includes Google Ads, Facebook, and other social and digital platforms. (1)1. You can quickly reach more people.
2. It’s cost-effective.
Online advertising is affordable in comparison to advertising years ago where billboards, radio and tv advertisements cost a significant amount of money. You can set up an account for free on Instagram and post as often as you would like. Posting polls and interacting with customers and hearing their feedback is hugely beneficial. You can also tag posts so not alone can they be seen in Ireland but also worldwide.
3. It works fast.
Older ways of advertising such as tv adverts were expensive and took time to produce with a large production team involved. Now you can produce an online ad and publish it very quickly. It can also gain an audience fast and worldwide.
4. You have more control.
You are able to monitor the metrics. This allows you to learn from the data and adjust your ad as needed.You’re also able to update, change, or remove ads instantly.(1)
Very good read 👍
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