Google Analytics is an amazing tool that can help business to measure the traffic in their website.
Collecting data about previous campaigns will show you how you can improve and also what is working the best for your business online. With these results you will be able to create more efficient campaigns targeting the correct public you wish to retain.
Features of Google Analytics:
- Compare metrics from previous performance of your website to current ones, allowing you to understand your mistakes and the areas you should conitinue to focus on.
- It allows you to set up your Goals where you can understand better the "completed activities" made in your website, like a purchase.
- Understand the users trajectory in your website for exemple what is the page they usually spend more time on.
- Being able to discover which is the most visited pages in your website and which ones have the higher exit clicks.
When we think about small business we need to have in mind that the budget they will have are going to be very low compared to a bigger company. Keeping track and analysing the behaviour of possible clients can make it easier for them to invest in the right products without having to risk their money in something that they are unsure.
Google Analytics can be an amazing tool for both small and big business but it is very important to know how to understand the metrics in order to create good and effective campaigns.
https://engaiodigital.com/google-analytics/
Rafaella Souto
10559849
Really enjoyable :)
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