Social media is more popular now more than ever before with billions of users worldwide. The benefits of social media is that you can access a wide range of people in a short space of time with less cost and the advantages are abundance. So using it in the hospitality sector can be hugely beneficial.
- It can spread brand awareness quickly and to a wider audience.
- There are a multitude of social media platforms such as Instagram, Twitter, Facebook and LinkedIn to market your business and that can facilitate online functionality.
- To engage customers and clients in dialogue and recognise their needs.
Promotions
Many companies in the hospitality industry have begun to offer promotions and special deals to customers via social media channels. They can build an audience and attraction with appealing deals and gain a bigger following. Leading more people to stay at the hotel.
Customer Service
Many hospitality businesses are using social media sites to upgrade and personalise their customer service. Customers can contact the hotel fast and efficiently which puts the customer at ease that their questions will be answered and feedback taken on board. Better customer service means happier customers who are willing to be returning guests.
Customer Reviews
One of the most significant impacts that social media has had is the growing importance and abundance of customer reviews. A positive customer review can work wonders for a hotel and the business. Booking.com is an excellent feature where customers can quickly review and book with the hotel. If there are a wide range of positive reviews on the hotel across all social media sights such as Facebook people are more inclined to spend their money and book a stay at the hotel. Having a positive presence online is key to success.
Really enjoyed reading this. Very helpful and interesting
ReplyDeleteExcellent read Arlene, very interesting :)
ReplyDeleteGreat read. Very interesting
ReplyDeleteVery well written! Very enjoyable!
ReplyDelete