First we need to start with, what even is data analytics? Well simply put data analytics allows a small company to keep track of online business and provides business owners with crucial information about their website and its visitors.
Google Analytics is a free tool available online to anyone. This tool provides real-time, tangible data to businesses allowing them to gain essential customer behavior insights, valuable feedback about site pages and links, and helps businesses estimate their marketing budget. Over time Google Analytics can a small business' conversion rate over time if correctly used by a company .
Here is are ways Google Analytics can help a small business.
Online visitor targeting: With the help of Google Analytics, small business owners will learn which sources are driving traffic to their website, how users are accessing their website, the age and gender of the visitor, the device the visitor is using, and many other elements that will help the small business owner make their website more user friendly.
Targeted campaigns: With all the information Google Analytics provides about website visitors like their location, who they are, and how they behave once they’re on a website, this crucial information can be used to create targeted campaigns designed to attract a certain user segment.
Google analytics is a must have for any online small business. it also you to track every aspect of your companies online presence. If google analytics is used correct by a company it can be hugely effective in generating online sales and revenue. Google Analytics also offers an easy to use, user-friendly interface, and no maintenance is required, as Google takes care of this and continually enhances the tool’s capabilities.
Arlene Ellis
Co creation
Great read Arlene!
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