The Importance of Search Engine Optimisation within the hospitality sector

Search engine optimisation is a powerful tool to help improve a website to increase visibility when people search online for products or services related to your business when they use search engines such as Google, Bing and Yahoo.  Most businesses want their website to appear on the first page of any search engine search as it will direct more traffic to their sight and gain a wider audience. 

SEO is an essential part of any online business and their digital marketing strategy. It ranks the website higher up in the search and is more expose to users in comparison to a website on the second or third page on a search. 

There are a few elements that must be considered while optimising a web page. These include,

• Mobile-friendliness
• Level of user engagement
• The content quality
• Quality and the number of inbound links

SEO is very beneficial to use in the hospitality sector. With an increase in the tourism sector over the years hotels are now looking for new ways to make their business stand out from the crowd. So one of the best marketing tools they can use is search engine optimisation. 

In order for the hotel to reach a high ranking online, the marketing strategy needs to be managed well. With clear goals and objectives. 

However there are factors the hotel need to consider when working with SEO. The hospitality industry is so saturated, that when someone searches for a hotel or restaurant, many results appear. It is for this reason that SEO is so important. It gives hotels the chance to get ahead of competitors.

SEO is also much cheaper than other marketing methods, such as traditional print or online advertising, and is often a lot more effective. This means that the business will have more money to spend on other aspects of the business. 

The following are reasons why SEO is beneficial to the hospitality industry;

• Provides the business with a high search ranking which will drive more traffic to the website.
• It improves Customer loyalty
• Business owners can keep up to date with the trends within the hospitality industry
• Increases brand awareness of the hotel.
• Enables a business to stay one step ahead of the competition. 

References:

https://searchengineland.com/guide/what-is-seo

Arlene Bourke

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