Search Engine Optimisation: Increases traffic to your hotel's website. Increases brand awareness for your hotel. Establishes credibility and authority, thereby driving direct bookings.
SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
Reasons why SEO is important for all hotels and resorts:
- Increases traffic to a site
- Increases profitability
- Increases brand awareness
- Establishes credibility
- Enables business owners to keep on top of trends within their industry
- Enables a business to keep ahead of the competition
- Improves customer loyalty
Search engines use an algorithm that combines a number of factors together to match the search query with the content of a relevant website. SEO helps improve the ability of the algorithm to match your hotel website with relevant queries positioning you in front of those interested in your hotel. If you consider how much competition exists in the hospitality industry for the same market, then you can see how essential it is to make sure you are as high up on that list as possible.
Hotel SEO not only provides value by helping your website move up in search engine results, it’s also very cost-effective. This strategy is more about investing time and expertise rather than large sums of money, so any hotel or hospitality business can benefit from SEO regardless of their size, marketing power or financial position.
Crafting a hotel SEO strategy requires thoughtful research about your customers and their purchasing journey. It is also important to implement a unique strategy that considers your hotel’s brand, amenities, location, and seasonality.
Chloé Hines
10582623
great read
ReplyDeletereally enjoyable
ReplyDeleteVery informative Chloe
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